The 2023 Canadian Direct Mail Benchmarks Report is here
In the 2023 edition of our Canadian Direct Mail Benchmarks Report we cover a lot of ground. Along the way, we tackle the questions stuck in your fundraising head like 2000s pop songs. How? Our research team used data from participant organizations to uncover key takeaways and sector-defining insights. I’ve spent a lot of time […]
Why Do Benchmarks Matter to YOU?
Soon my fellow Good Workers and I will be releasing this year’s Canadian Direct Mail Benchmarks Report. As I was looking a draft of the report, two questions came to mind: Why are benchmarks important in the first place? Do fundraisers like you and me use benchmarks as much as we could (and should)? Today, […]
Your 2022 Canadian Direct Mail Benchmarks Report Is Here
Are you wondering how direct mail fared in the second year of the pandemic? Are you looking for reliable, Canadian-made direct mail metrics to benchmark against? Well look no further than the 2022 Canadian Direct Mail Benchmarks Report. It’s ready for your viewing pleasure, and you can download it right now (for free!) DOWNLOAD NOW […]
When To Give Your Donors What They Want (And When Not!)
Here at Good Works, we’re all about relationships — more specifically, the relationships you build with your donors. We always encourage our clients and fundraising friends to thank donors often, show them what their support has accomplished, and more importantly, just listen to them. In fact, our blog is chock-full of posts like this one […]
New Year Resolutions for Fundraisers in 2022
Ok, I realize I’m a little late to the game in sharing resolutions for 2022, but one of MY resolutions was to be a bit more “chill” this year (as my husband would put it). So instead of stressing about my resolution-sharing-tardiness, I’m going to dedicate this post to the fundraisers who are still recovering […]
How To Analyze Your Direct Mail Performance in 2021
So, how did your direct mail program do this year? That’s the question that’s on every mail fundraiser’s mind as we head into the final stretch of year-end. Gifts are being processed, cheques are being opened, digital campaigns are being scheduled – and through it all, we’re watching to see: Will we hit our targets […]
Navigating Direct Mail Production in 2022
As we approach the end of 2021, our uncertain future seems more uncertain than it has before. As if the emergence of new variants of COVID-19 weren’t enough, supply chain issues, labour and resource shortages and natural disasters feel like they are squeezing us from all sides. The direct mail world is not exempt from […]
3 Direct Mail Fundraising Lessons From The Statue of Liberty
Have you ever heard the story of how fundraising helped to build the Statue of Liberty? It’s a tale that’s roughly 150 years old – but it still carries some great learnings that we can apply to direct mail fundraising today. There are two sides to this fundraising story: the side of the French and […]
Let Your Donors be the Jury
I’ve been a partner at Good Works for 25 years now. But, before I became a Good Worker, I was a client – twice! Back in the 1990s, I learned direct mail fundraising from the experts at Good Works. There was one lesson they taught me that stands above all the others – and that […]
My Big Benchmarks Surprise
Poor direct mail. It’s been the unpopular cousin of other fundraising channels in many people’s minds for years now. To many fundraisers, direct mail fundraising had its heyday back in the 1980s and 1990s, but then started its long, steady decline toward oblivion. ‘Cutting edge’ thinkers and fundraising pundits predicted that direct mail would just […]